SEO Optimizing

Depending on your site’s subject, you might even be able to start
earning a significant income surely from the popularity of your site.

for example, if you have a site on jokes you might be able to get a substantial
amount of traffic, but you’re unlikely to earn a more income.

If you have a top ranking site on Google for the keyword
phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably
more like $3-4 million) per year from that site alone. However, to get into
the top 10 in Google for the phrase “web hosting” is extremely difficult,
you would need to be a search engine to do it , even it might take
you long years to get there.

A profitable site will be based on a good keyword phrase, a good topic or
subject articel and be different enough to stand out from the competition.
If you can combine these elements successfully you’ll increase you chances
of turning a profit from your site.

Keep in mind that there are a number of niche areas where there is not so
much competition but still the opportunity to make a decent profit. There
are hundreds of such areas where you have the potential to earn $500-2000
per month. We’ll talk about keyword research and finding profitable niche
areas in later issues, but for now, let’s look at the basics of how to get a
site to the top of the search engines.

If you're going to focus on SEO for Google because it’s the largest and the best search engine which will generate the most traffic, especially if you can
master all of the right optimization methods. Google has a very complicated
system for determining which sites make it to the top of the search engine.
There are many factors involved and there is no precise formula. A further
consideration is that Google often changes its formula to do so.

Links into your site from other sites
This is probably the most important factor for getting good search engine
listings. You need to have good links coming into your site from other
sites. You want those links to be from popular sites that also have lots of
links coming into them. Google uses a Page Rank system which is a rough
measure of how many links are coming into your site. You want links from
sites that have good Page Rank. Creating 50 of your own sites and
interlinking them won’t increase your page ranking.

How do you get links from other sites ?
The main ways are to Create a great site that people naturally want to link
to, Get an affiliate program so people can link to your site and you'll be get paid,
swap links with other sites, get listed in directories and
buy links from people who have sites with a high Page Rank. Again,
we’ll be talking about this in more depth in another issue.

The most important consideration with incoming links is that you need to
have the keyword phrase in the link that directs traffic to you your site.
Getting listed in open directories can also
help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page
of your site.
it being same from month to month. However, there are a few key
factors which are unlikely to change dramatically.
Keywords phrases should be one of the most important considerations when you
are optimizing your site (remember that for each page of the site you should
concentrate on one or two keyword phrases only).